Nightlife madness and sexy people where combined to promote a new approach for the cigarette industry.  My experience in creating and organizing fabulous events for Manoeuvres magazine made me the perfect candidate for this job.  Montreal’s famous Stereo Club is where I chose to set up for a few days and recreate the perfect atmosphere for these shots.  Together with all the Club’s bells and whistles, it took lots of dancers, DJs and models to reproduce the sexual energy of hipsters.  Art Director Alan Ngay gave me the necessary latitude, both on set and in post-production, to achieve the much sought after “vibe”.   The chemistry worked and the result, superb!